Live Spoiler Cable Television Transmission Platform Reluctantly “flesh”? – Direct
China’s first direct broadcast satellite, “Sino-II” on Oct. 29 at the Xichang success Launch , A nationwide satellite broadcast to TV Built on this platform.
“Sino II” satellite mainly for China Broadcasting TV Digital TV , Live TV and digital broadband Multimedia System users Service And the current Cable television Platform occupied the mainstream, most of the city is its existing market. “Both the policy and game on the market is inevitable.” Luo small cloth industry experts said.
Overseas competition Mature in the direct broadcast satellite applications has been the U.S. market, live Satellite TV Tremendous impact on the cable. In the TV industry’s most advanced U.S. market, since 1993, direct broadcast satellite technology since the introduction of its subscribers over the cable subscriber growth rate.
In June 2002 to June of this year, the number of DBS subscribers increased from approximately 18.2 million to more than 36 million, doubled in three years. Direct broadcast satellite service from inception, have attracted many of the original cable subscribers do not receive the original set of multi-channel video services Consumption Who live satellite television from cable and grabbed nearly 30% of the users.
Direct broadcast satellite, wireless transmission, covering a broad feature, just to serve those who can not install cable TV customers. As the satellite broadcast of high quality, high-quality, program features a wide variety of channels, in addition to attracting customers in the region can not receive cable television, but also took away a lot of cable subscribers.
The channel number, the form of services such as technology and content, are more leading direct broadcast satellite, in particular high-definition digital television and interactive television development. In the sales model, the direct broadcast satellite operators to gain market puerile way. Can allow consumers to “Package click on the” channel mix.
Professor Hu Zhengrong, Communication University of China, said that DBS can bring an unlimited expansion of the first group of users, and its operating costs are far lower than the wired network.
Communication University of China, according to “China’s satellite TV industry management into the research,” our researches, the development of a cable users in foreign countries, cable operators Investment Probably between 400 to 700 U.S. dollars (including wiring, STB Etc.); the development of direct broadcast satellite operators, users do not invest, if the gift set-top box, which costs only 100 to 200 U.S. dollars.
In addition, the use of direct broadcast satellites can develop other value-added services, such as new TV shopping, wireless Internet, etc. Business Substantial value.
Face game Deputy director of the State Administration of Radio 1 has said that digital cable and satellite broadcast are the two major driving force for the development of radio and television, satellite cable digital television broadcast will be a strong competitor.
SARFT current position on the direct broadcast satellite, in the direct broadcast satellite early stage of development, should be the first major use of satellite coverage, covering the advantages of low cost, as cable and terrestrial digital TV to complement and extend coverage of its unattainable regional, rural and remote areas of coverage.
The short term, direct broadcast satellite television will not severely impact on cable television. But the vision and future competitiveness should not be underestimated.
From a cost point of view, a direct broadcast satellite in China’s manufacturing and launch costs are about 2 billion yuan, 2 a total of 4 billion yuan (for Security Consider our model to two direct broadcast satellite). Each satellite Insurance And operating costs in the 70 million ~ 80 million yuan between.
However, there are national cable TV channels through landing fees, the cost of each National Floor ~ 100 million yuan in 60 million yuan.
Communication University of China, “China’s satellite TV industry management into the study” discussion group leader Huang Sheng China Said that since becoming tense throughout the network resources, the provincial satellite TV over cable network landing in the steadily rising costs, there has been a general increase in landing fees the situation of the country.
Direct broadcast satellite television services start, will provide a larger capacity of the programming platform, which for a number of TV channels and pay channels in terms of digital TV, is good.
If the TV broadcast satellite covering the whole country through its pay in accordance with the pay cable network’s annual 60 million yuan standard, if the country’s 30 TV station Via live satellite coverage, then the direct broadcast satellite landing fees alone each year can be as high as 18 billion?? Broadcast satellite do not need to charge customers a penny, you can complete a full cost recovery, and have huge profits.
Cable “boss” is still
Broadcasting Academy of Sciences, said experts, the U.S. cable television broadcast satellite companies in the powerful offensive, it still can maintain 70% market share in the mainstream.
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